Menu Close

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

Terug Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign.…

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Terug Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across…

Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?

Terug Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads…