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HubSpot Inbound Certificatie Examen antwoorden 2021

Update: maart 2021 

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61. According to Jobs Theory, which of the following is an example of a job story?

62. What kinds of information does your marketing team likely need included in a persona?

63. What does CRM stand for?

64. You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

65. A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

66. You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

67. Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.

68. True or false? Buyer personas are effective for all organization types.

69. What are the four stages of the Inbound Methodology?

70. A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

71. What is the definition of a buyer persona?

72. True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.

73. Optimizing your content helps improve __________.

74. To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

75. If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.

91. True or False: Responsive design relies on predefined screen sizes.

92. When designing site architecture and navigation, whose experience should be the primary consideration?

93. Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.

94. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.

95. What is the definition of lead nurturing?

96. An inbound sales strategy focuses on identifying people who _________.

97. What is the goal of the identify phase of an inbound sales strategy?

98. What is the difference between a sales process and an inbound sales strategy?

99. True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.

100. True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.

101. 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?

102. True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.

103. You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

104. When should you focus on delighting people?

105. What is social listening?

106. True or false? Social Content is only used during the attract and delight stages of the inbound methodology.

107. Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.

108. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?

109. True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.

110. True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.

111. True or false? An effective conversion path must include a landing page.

112. True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.

113. What are the three core tenents of inbound?

114. True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.

115. True or false? A call-to-action must be a button.

116. Which of the following is NOT a lead nurturing tactic?

117. What are the phases of an inbound sales strategy?

118. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.

119. Which of the following delight terms is considered to be reactive to your customers’ needs?

120. What are the phases for the inbound sales framework?

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