Menu Sluiten

HubSpot Social Media Certificaat antwoorden 2021

Update: februari 2021

Deel deze pagina met vrienden:

Hubspot Icon

Benieuwd naar de antwoorden van het HubSpot Social Media Examen? 

61. The number of leads you generate that actually become paying customers is known as your ________.

62. Which one of the below choices is NOT a reason you should be measuring your social media ROI?

63. You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

64. True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

65. Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

66. True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

67. A(n) ________ outlines guidelines and best practices for employees to follow on social media.

68. What’s the first step organizations and brands need to take when establishing a social media policy?

69. What is NOT an example of a social media crisis?

70. True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

71. There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?

72. There are many benefits to having a social media strategy. Which answer is NOT one of them?

73. On which social network should you share content most frequently?

74. Which KPI is most likely to be a vanity metric?

75. Which of these KPIs demonstrate engagement? Choose all that apply.

76. What’s the difference between social listening and social monitoring?

77. How can social media listening increase customer advocacy?

78. True or false? Social listening can help you find leads.

79. Why are UTM parameters so valuable to your social listening and monitoring program?

80. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

81. True or false? You should make sure experimentation is ingrained in your strategic plan.

82. Which of the below is NOT one of the three factors determining how an influencer can impact behavior?

83. True or false? Your campaign should also help the influencer build authority and further their own content or reach.

84. How much of the buyer’s journey is digital?

85. Why should you talk directly with your social followers and prospects?

86. True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

87. What is one of the major benefits of Facebook Lead Ads?

88. True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

89. Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

90. What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

Aanbevolen Certificaten

Deel deze pagina met vrienden: